UX note: Display default review as 5 stars

Example of play.com displaying default review as 5 stars

Example of play.com displaying default review as 5 stars. Even products with no reviews look like they are great!


Most shopping or review sites set the review to 0 or hide the start rating until enough reviews have been made. By showing 5 stars and asking people to review they have given people, quickly scanning the page, the idea that this item is great. This seems underhand, but I bet it is effective.

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